So Good They Can't Ignore You

Cal Newport

Pick a direction. Don’t wait to find something you love.

Newport rejects the passion hypothesis: the idea that you find your passion first and then follow it. Passion is the byproduct, not the starting point.

What I’m taking from it: after starting something new, like I’m doing with AI now: there’s a boring middle. I have to push past it. Then prove it’s worth something by creating and sharing small, remarkable builds.

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